Class Starts September 21, 2021

Lab classes are 8 weeks of written lessons given each Tuesday. Each lab class teaches a specific topic of the markets in great depth. Graphs, charts, and other visual aids are used to help students learn the material quickly. 

You do not need to check in at any specific time. However, we recommend that students study each lesson at any time during the week and get your questions in before the next week's lesson. Online access is for 3 months. Upon completing all lessons, students receive a certificate of completion.

Students may ask questions during the lab class and will receive answers either via lesson Discussions, by email, or in the following week's lesson.

Each lab class is offered once per year. 2 lab classes are offered per semester and announced a week in advance of the class start date. Annual Subscribers get 1 free lab class per semester. Email us to enroll in your free lab class.


  1. 1
    • How to take your lab class

  2. 2
    • Lesson 1: Evolutionary Catalysts

  3. 3
    • Lesson 2: The Innovation Phase

  4. 4
    • Lesson 3: The R&D Phase

  5. 5
    • Lesson 4: The Introduction Phase

  6. 6
    • Lesson 5: The Mass Market Acceptance Phase

  7. 7
    • Lesson 6: The Market Dominance Phase​

  8. 8
    • Lesson 7: The ​Market Saturation Phase​

  9. 9
    • Lesson 8: The Market Decline and Reinvention Phases